Building a brand - no doubt the phrase itself sounds intimidating that remind you of all the big name players in the market that you usually hear about and triggers a sense of panic in you, right? Well, the first step to building a brand is to remember that the size of your business does not matter when you are building a brand. Thanks to the new branding that you just created, it is possible to build a brand around it and then reach greater heights with more customer reach. But how to build the brand for your small business without investing millions like the big companies do? Here are 3 tips that will get you started with the process:
1. Build Your Company’s Image
Trust the market gurus and other experts of the business arena when they say this - a company without an image that its customers can relate with is not going to last long in this competitive market. In case you don’t want your business to end a painful death, it is high time that you decide on a company image and start publicizing it as the first step towards building a brand for your small business.
Now where to start? For starters, have a fixed style, picture, logo and font for all the letterheads and other advertisements that you indulge in. it is crucial to have mementos like Photo Books and other similar items. This will help your potential customers relate to you visually, which is extremely important.
2. Keep Your Reputation Intact
Large companies usually set aside millions of dollars for advertisement and other image building, publicity campaigns. But for a starting small business venture like yours, you will need to do with the free and cost friendly resources that are available to you. For this, it is important that your business’s web presence is positive and has good reviews and glowing reputations that the customers will be attracted to.
Remember that customers use search engines to search for smaller business ventures and local listings. It is, therefore, crucial to have good reviews and other SEO friendly tips incorporated to your blogs and the website that your business runs.
3. Exploit The Social Media
Nowadays every person is on either of the social media networking websites that are going viral on the Internet. This is why it is important that your business is visible on the major social media websites and you establish a healthy and functioning contact with your present and potential customers. This is a crucial and effective step in building the brand name for your small business. And the best part about the whole process is that it is mostly free.
In case you are still worried about starting the seemingly gigantic prospect of building a brand for your small business, it is recommended that you start off slowly with the last tip and graduate to the first one as you see the benefits!
Vijayraj Reddy
